Now with added stupidity

Thanks to Jill for pointing me to Not Always Right, a source of great entertainment, a warm sense of familiarity and Deep Thought.* Well, maybe not so much the Deep Thought part. But this bit does tie in to something I was talking to Beloved about this morning.

See, he bought a tube of toothpaste. (How's that for an intro! You're agog to know what happens next, aren't you?) Anyway, different brand to the usual, and I took one look at it and identified it as American. For why? Because the tube features the instruction: "Squeeze tube from end." (And another line to the same effect, that I forget. I'm not going to check or photograph it, like a good blogger, because Beloved is sleeping off night shift and I'd only disturb him.) Now, I am very sorry my Yankee friends, but there is something deeply American about spelling out how to use a toothpaste tube. No? This is not exactly high technology.

I should point out that Beloved disagrees with me. He thinks this is a very sensible thing to put on the tube, because "so many people get it wrong and the tube ends up a horrible mess when it's squeezed in the middle, which is Just Wrong!" Which is all very well, but really: is it necessary to tell the consumer how not to make a mess? Can they not be left to form their own habits and have their own domestic squabbles about who is doing it right or wrong? (Did you know that there is a Right and a Wrong way to hang a toilet roll? Uh huh. I bet a comment poll would reveal that many of you agree with this in principle, but you'd differ on which way was the Only Right Way.)

So I was trying to figure out the rationale behind printing this on the tube. It strikes me as excessively patronising, but without any clear purpose. I mean, "Warning: Coffee is hot!" is also pretty damn patronising. But you know that the companies putting up those signs are doing it to cover their ass, because as seen above, people will sue. I don't really see any health and safety issues with the toothpaste tube, though. Thoughts?

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* But this one just makes me sad, because she is clearly disturbed.