Headline giggle of the day

Today's Evening Standard poster:
'Kate Moss's boyfriend: shock photos!'

Funny/irritating in two parts. Firstly, before dating Kate, Pete Doherty was an actual Rock Star, and I would think deserves to have his name up there, even if he's not as famous as his girlfriend. (And the more I think about it the more ridiculous and annoying it is that someone who makes actual music, actually creates something, rates lower on the starometer than someone who is merely skinny. Pretty, according to some, but I say just skinny. Look, it's not that I'm a fan, I'm not waving the Libertines flag here. I just think a musician is cooler than a model. That is all.)

Secondly, what Mr Doherty is even more famous for than music, is being a traditionally outrageous rock star junkie. Think Pete Doherty, think raucous bad behaviour and heroin chic. Wasn't Kate famous for that too at one stage, to a lesser degree? Well. So there's not much 'shock' to be had there, then.

Maybe that explains it: 'Pete Doherty shock photos!' would be an obvious non-starter. So basically, this headline is trying to sell papers to people who are celeb-obsessed enough to care about Kate's boyf getting into trouble, but not obsessed enough to actually be up to date on who that boyf really is or what he's really like. But still obsessed enough to buy the paper. Pretty tight market, I would have thought.