Recontextualising extensible mindshare

Sometimes, in the corporate world, bodily waste products transpire. People react to this in various ways. Some crumble; some fight; some sulk; and some point and laugh.

Fans of that last approach should go immediately to worship at the shrine of Gersh, to be known henceforth as "The Alchemist"*, as he transmutes leaden PR speak into comedy gold.

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* At least to me. Not sure how Gersh himself feels about this.