Just what the world needs...

...more energy using, completely pointless consumerist crap.

Welcome to The Butter Wizard.

Really, I don't know how we've managed so long without a fully temperature controlled butter dish. Keeping butter in the cupboard during winter and in the fridge in summer has worked fine for me all these years, but what a waste that was, when I could have been enjoying "THE must-have kitchen innovation" for the low, low price of £35!

I'm no eco-warrior. I'm not even a responsible eco-citizen. I buy too much stuff and use too much energy, and defend myself with mutterings about renewable and recyclable and maybe if I plant a tree you'll just gloss over my overfamiliarity with easyJet. But this kind of thing — like disposable everything — makes me spit. This world needs a lot of things, but inventing new things for people to buy, plug in and throw out after a couple of years (or sooner) is nowhere on the list.

Rant over. As you were.