Thursday, August 18, 2005

Changing change for change's sake (for a change)

Ooh, completely pointless rebranding that may need to be redone at any time, what a brilliant idea.

Really, the queen may well hang in for another 20 years or so, fair enough. (So it could be ages before the next "natural" redesign.) But will Britain be able to fend off the euro for that long?

And - obviously, I'm speaking as a marketing cynic here - is it really necessary for coin designs to "reflect modern Britain"? What's wrong with the thistle, anyway? They're not extinct or anything. How are thistles so terribly dated?

They must be very bored, over at HM Treasury. Inflation threat, looming housing crisis and consumer slump* aren't enough to keep them busy.

_____
* I admit, this is the Daily Mail** version of the state of the economy. Despite the headlines, most of us haven't noticed any big problems. Yet.
** Not literally for heavens' sake. I don't read the bloody Mail. Are we quite clear?

2 comments:

X said...

At least the Daily Mail doesn't insist on selling itself by plastering a half-naked woman on the third page.

"Selling itself". Ha.

---X

Syar said...

"What's wrong with the thistle, anyway? They're not extinct or anything. How are thistles so terribly dated?"

you moved me with your plight.

what is it with the governments obsession with coins and stamps? they're running a country, not a hobby club here.